Shopify Masters The Strategy Behind Elix’s First $1 Million and 90% Reorder Rate
10 snips
Dec 18, 2025 Lulu Ge, Founder and CEO of Elix, transformed her struggle with chronic pain into a thriving herbal wellness brand rooted in Chinese medicine. She shares her journey from personal relief to realizing a market opportunity, achieving a remarkable 90% reorder rate. Lulu discusses how TikTok drove customer engagement, leading to higher lifetime value. She emphasizes the importance of health coaching and post-purchase care, which cultivate deep community ties. Elix's success showcases the fusion of cultural heritage and innovative wellness solutions.
AI Snips
Chapters
Transcript
Episode notes
Healing Sparked The Business Idea
- Lulu Ge discovered Chinese medicine after severe period pain left her calling in sick to work and conventional doctors offered only birth control or painkillers.
- After trying a personalized herbal blend she felt dramatically better and began sharing it with coworkers, which sparked the idea for Elix.
Power Of Personalized Medicine
- Chinese medicine's strength is personalization: right treatment for the right person at the right time focused on root causes.
- Lulu built Elix to replicate that personalized intake and formula process at scale via an online health assessment.
From Kitchen Prototypes To Press
- Lulu prototyped formulas in a commercial kitchen, boiling herbs into bottles with handwritten names and tested demand via a beta site called periodpainfree.com.
- A BuzzFeed editor tried the product and later wrote about it, driving early followers and orders.