Ep 54 - Why L&D NEEDS Learner Personas

Guests Han and Ash discuss the importance of learner personas in L&D strategy, debunking the notion that data segmentation alone is sufficient. They highlight the limitations of demographic data and emphasize the need to understand learner motivations. The podcast also explores the comprehensive approach to creating learner personas, including discovery interviews and quantitative data. Understanding the target audience on an individual level enhances learner engagement and outcomes.