Marketing For Learning®
Ep 54 - Why L&D NEEDS Learner Personas
Jul 26, 2023
Guests Han and Ash discuss the importance of learner personas in L&D strategy, debunking the notion that data segmentation alone is sufficient. They highlight the limitations of demographic data and emphasize the need to understand learner motivations. The podcast also explores the comprehensive approach to creating learner personas, including discovery interviews and quantitative data. Understanding the target audience on an individual level enhances learner engagement and outcomes.
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Quick takeaways
- Demographic data alone does not capture the personal motivations and goals of learners, making learner personas a crucial tool for impactful marketing and learning efforts.
- By targeting the audience based on learner personas rather than relying solely on demographic data, organizations can build trust, engage learners, and have more meaningful interactions.
Deep dives
The Importance of Learner Personas
In this podcast episode, the importance of learner personas is discussed. The speaker emphasizes that simply segmenting based on demographic data, such as job titles or age, does not lead to effective learner engagement. Learner personas, on the other hand, provide a semi-fictional representation of the target audience based on qualitative and quantitative data. By creating learner personas, organizations can tailor their communication and marketing methods to address the unique wants, needs, fears, and pain points of individuals. Demographic data alone does not capture the personal motivations and goals of learners, making learner personas a crucial tool for impactful marketing and learning efforts.
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