Nat Eliason, author of 'Crypto Confidential', shares insights on his journey in traditional publishing, the challenges of integrating crypto knowledge into book design, benefits of working with traditional publishers, and navigating the crypto influencer landscape.
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Quick takeaways
Nat Eliason's deep dive into crypto and Web3 showcased both winning and losing aspects of the industry.
Captivating storytelling and industry insights in 'Crypto Confidential' offer a unique perspective on cryptocurrencies.
Traditional publishing provides invaluable resources, industry insights, and promotional opportunities for authors seeking collaborative support.
Deep dives
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The Deep Dive into Crypto and Web3 with Nat Eliasson
Nat Eliasson's book, 'Crypto Confidential,' delves into the high and lows of the crypto world, highlighting the dramatic experiences at the forefront of finance. Eliasson's captivating storytelling skills narrate the captivating journey through crypto's boom cycle. By intertwining engaging stories with essential industry insights, Eliasson successfully captures the readers' attention and offers a unique perspective on the volatile world of cryptocurrencies.
The Benefits and Considerations of Traditional Publishing
Nat Eliasson's decision to pursue traditional publishing highlights the collaborative benefits and support that publishers offer to authors. Working with Portfolio, known for its association with internet-native authors, Eliasson found a supportive team dedicated to the success of his book. Despite the time-intensive process of manuscript approvals, marketing strategies, and advance tranches, traditional publishing provided invaluable resources, industry insights, and promotional opportunities that enhanced the book's marketability and long-term impact.
Significance of Prologue in Book Teasers and Futile Excitement Building Strategies
The podcast delves into the author's strategic approach to book publication, highlighting the significance of a captivating prologue in drawing readers in and setting the stakes. The author discusses steering clear of premature content releases to maintain the book's excitement buildup and avoid disappointing ardent fans who may have encountered similar material earlier. By balancing teaser content deployment, the author aims to sustain reader interest and deliver a novel experience, reflecting on the challenge of engaging both loyal fans and new readers.
Struggles and Strategies in Book Marketing and Author Commitment to Writing
The episode explores the author's meticulous marketing strategies for book promotion, emphasizing the power of word - of - mouth recommendations for long - term book success. By prioritizing writing quality and reader enjoyment, the author focuses on creating a compelling book that readers will finish and recommend. Despite marketing efforts, the author remains committed to continuous writing, prioritizing consistent book releases as the key to a successful author career while balancing promotional activities to sustain writing productivity and quality.
Nat Eliason is the author of Crypto Confidential, Winning and Losing Millions in the New Frontier of Finance. I’ve been following Nat online for a while now – he’s gone from marketing agency owner to business writer to book influencer and a bunch of stops in between. And the common thread through all these projects was Nat’s ability to write.
In 2021, Nat dove deep into the world of crypto and Web3, as many of us did. But when Nat goes into something, he goes really deep into that thing – and he got MUCH deeper into crypto and Web3 than most.
During that boom cycle, there were some big winners and big losers—Nat, at times, was both.
He left that world on top, and applied his writing ability to tell the story of just how insane things really were at the highest levels of crypto.