Maximum Lawyer Turning Swag into Swagger with Heather Olson
Jan 15, 2026
Heather Olson, a marketing and promotional-items expert, dives into the world of swag—those memorable branded items that leave a mark. She emphasizes the importance of choosing high-quality, sustainable merchandise to enhance brand recognition and client relationships. Olson shares tips on identifying target audiences for tailored swag that resonates, as well as sourcing from local vendors. She also highlights the power of personalized gifts, revealing how unique items can strengthen lawyer-client bonds while steering clear of cheap pitfalls. Tune in for creative community visibility tactics and budget-friendly swag ideas!
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Physical Items Amplify Brand Recall
- Physical promotional items create tangible brand recall in ways digital ads can't match.
- Heather Olson emphasizes that handing something into someone's hands strengthens recognition and memory.
Match Swag To Your Audience
- Identify your target audience before choosing promotional items and match swag to their demographics.
- Use industry demographic resources to pick items popular with specific generations, genders, and regions.
Work With A Distributor
- Use a promotional-items distributor to source quality products, get better pricing, and learn what works.
- Distributors are experts and can suggest multiple suppliers and price tiers for items like umbrellas or jackets.