Heather Olson

Heather Olson, a marketing and promotional-items expert, dives into the world of swag—those memorable branded items that leave a mark. She emphasizes the importance of choosing high-quality, sustainable merchandise to enhance brand recognition and client relationships. Olson shares tips on identifying target audiences for tailored swag that resonates, as well as sourcing from local vendors. She also highlights the power of personalized gifts, revealing how unique items can strengthen lawyer-client bonds while steering clear of cheap pitfalls. Tune in for creative community visibility tactics and budget-friendly swag ideas!