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The Joe Pomp Show
#214 MrBeast’s Feastables Brand Signs Multi-Million-Dollar Sponsorship Deal With The Charlotte Hornets & The Rise Of Creator Brands In Sports
Oct 6, 2023
Exploring MrBeast's Feastables brand's multimillion-dollar sponsorship deal with the Charlotte Hornets, the rise of creator-owned brands in sports, and the trend of influencers partnering with sports teams for branding opportunities.
18:26
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Quick takeaways
- MrBeast's Feastables brand marks the first creator-owned brand on an NBA jersey, illustrating the rise of creator brands in sports sponsorships.
- Leading YouTubers like MrBeast are transitioning to establish their own brands for long-term value and audience engagement, reshaping traditional brand deals.
Deep dives
Rise of Creator-Owned Brands in Sports
The rise of creator-owned brands in sports is evident with Mr. Beast's Feastables brand becoming the official Jersey patch sponsor for the Charlotte Hornets in the NBA. This marks the first time a creator-owned brand will feature on an NBA jersey, showcasing a shift in brand sponsorships towards influencers and creators. The success of Mr. Beast and other YouTubers in garnering immense views and engagement has led to challenges in traditional brand deals due to their massive reach and associated costs.
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