The Rise of Creator-Brand Sponsorship in Sports

MrBeast’s “Feastables” brand signed a deal with the Charlotte Hornets to become the team’s official jersey patch sponsor starting this season. It’s the first time a creator-owned brand will grace an NBA jersey. And this announcement comes on the heels of the many partnerships signed by PRIME, Logan Paul, and KSI’s drink brand with sports teams and franchises. This podcast will explore the fast rise of creator-owned brands in sports, and why the Feastables and PRIME deals aren’t going to be the last — they’re just beginning. Enjoy!

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