#214 MrBeast’s Feastables Brand Signs Multi-Million-Dollar Sponsorship Deal With The Charlotte Hornets & The Rise Of Creator Brands In Sports
The Joe Pomp Show
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Rise of Creator-Led Sports Drink Brands
Exploring the rapid success of Prime in the sports drink market, surpassing established brands like Gatorade and Body Armor through effective marketing strategies with influencers like Logan Paul and KSI. The chapter analyzes the trend of creator-led brands in sports, focusing on sponsorships and business opportunities, including a deal between MrBeast's brand and the Charlotte Hornets leading to increased fan base and revenue potential.
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