MBA786 Guest Teachers: Nancy Duarte and Patti Sanchez – 4 Tips to Communicating Change to Your Team
Oct 24, 2016
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Nancy Duarte and Patti Sanchez, co-authors of the inspiring communication guide 'Illuminate,' share their expertise on navigating change within teams. They emphasize four creative tips for addressing change positively, helping employees adapt more easily. Their discussion highlights the importance of empathy and storytelling in communication, tailoring messages to align with team members' emotional states. By connecting organizational changes to personal benefits, leaders can foster engagement and strengthen their team's resilience.
Empathy is essential for leaders to manage change effectively, helping employees feel understood and accepted during transitions.
Utilizing storytelling techniques allows leaders to communicate change messages more impactfully, fostering emotional connections and shared visions among team members.
Deep dives
The Importance of Empathy in Change Management
Empathy plays a crucial role in effectively managing change within a team. Leaders must recognize that change can be unsettling for many employees, regardless of whether it is perceived as good or bad. An example highlighted is Lou Gerstner's approach at IBM, where he conducted a listening tour before implementing changes, allowing him to tailor his strategy based on the concerns and insights of employees. By showing understanding and considering their feelings, leaders can foster a more accepting environment for change.
Recognizing the Stages of Change
Different stages of change require tailored communication strategies to resonate with employees. Leaders must identify where team members stand in the change process and adjust their messaging accordingly, moving from inspiration during the initial stages to providing support during the challenging middle phase. This journey can be likened to a three-act story, with each act requiring specific emotional engagement from the leader to maintain motivation. Understanding these stages enables leaders to communicate effectively and support their teams through the transformation.
Creating a Storytelling Communication Toolkit
Utilizing storytelling as a communication tool can significantly enhance the impact of change messages. A well-structured communication toolkit, which includes speeches, stories, and ceremonies, can help convey concepts in a relatable manner while encouraging emotional connections. By applying narrative techniques, such as the three-act structure, leaders can create engaging discussions that highlight challenges and transformations experienced through the change process. This approach not only captures attention but also inspires a shared vision and commitment toward achieving common goals.
A change is gon’ come. But how should you address it with your employees? Today’s special guest teachers are here to tell us just that. Nancy Duarte and Pattie Sanchez are the co-authors of Illuminate, a comprehensive guide to inspiring communication. They stopped by to discuss the best ways to prepare your team for changes, both good and (perceived as) bad. It’s a great lesson in leadership for teams big, small, and in between. Click play at the top of the page!