The $100 MBA Show
MBA786 Guest Teachers: Nancy Duarte and Patti Sanchez – 4 Tips to Communicating Change to Your Team
Oct 24, 2016
Nancy Duarte and Patti Sanchez, co-authors of the inspiring communication guide 'Illuminate,' share their expertise on navigating change within teams. They emphasize four creative tips for addressing change positively, helping employees adapt more easily. Their discussion highlights the importance of empathy and storytelling in communication, tailoring messages to align with team members' emotional states. By connecting organizational changes to personal benefits, leaders can foster engagement and strengthen their team's resilience.
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Quick takeaways
- Empathy is essential for leaders to manage change effectively, helping employees feel understood and accepted during transitions.
- Utilizing storytelling techniques allows leaders to communicate change messages more impactfully, fostering emotional connections and shared visions among team members.
Deep dives
The Importance of Empathy in Change Management
Empathy plays a crucial role in effectively managing change within a team. Leaders must recognize that change can be unsettling for many employees, regardless of whether it is perceived as good or bad. An example highlighted is Lou Gerstner's approach at IBM, where he conducted a listening tour before implementing changes, allowing him to tailor his strategy based on the concerns and insights of employees. By showing understanding and considering their feelings, leaders can foster a more accepting environment for change.
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