How to Be Awesome at Your Job

1032: How to Find Yourself and Create Your Ideal Life through Rebellion with Graham Cochrane

Feb 13, 2025

Graham Cochrane, a seven-figure entrepreneur and bestselling author, shares his journey of self-discovery through rebellion. He emphasizes the pitfalls of living life on autopilot and encourages listeners to pursue their true aspirations. The discussion revolves around his five-part REBEL framework, highlighting how breaking free from societal norms can lead to intentional living. Cochrane also touches on the importance of defining personal values and overcoming mental barriers to achieve fulfillment while aligning one’s career with their authentic self.

37:25

Episode guests

Graham Cochrane

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Episode notes

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Quick takeaways

Embracing authenticity instead of societal expectations fosters personal growth, creativity, and a stronger impact on others through genuine connections.

The REBEL framework provides a structured approach to rediscovering one's true desires and crafting an intentional life aligned with personal values.

Deep dives

The Importance of Authenticity and Curiosity

Many individuals embark on personal development journeys driven by a need to 'fix' themselves, often stemming from feelings of inadequacy. This mindset stifles curiosity and creativity, which are essential for personal growth and the formation of new neural pathways. Instead of aiming to be who society expects them to be, individuals are encouraged to embrace their authentic selves, leading to greater influence and the ability to serve others effectively. Authenticity fosters a more significant impact on one’s sphere of influence by allowing the ‘real you’ to emerge.

Intro

3min

Embracing Rebellion for Intentional Living

2min

Intentional Living and Personal Fulfillment

24min

Defining Values: A Path to Authentic Living

4min

Insights on Personal Growth and Productivity Tools

4min

Aligning Your Life with Your True Design for Greater Fulfillment

2min

Graham Cochrane discusses how to stop living on autopilot and start making progress towards your ideal life.

— YOU’LL LEARN —

1) The problem with autopilot and “the logical next thing”

2) The five-part REBEL framework

3) The magical time frame for goals

Subscribe or visit AwesomeAtYourJob.com/ep1032 for clickable versions of the links below.

— ABOUT GRAHAM —

Graham Cochrane is a 7 figure entrepreneur, TEDx and keynote speaker, and bestselling author of How To Get Paid For What You Know and Rebel: Find Yourself by Not Following The Crowd (2024).

He is the host of The Graham Cochrane Show, a top .5% ranked podcast globally, where each week he helps people create more money, margin, and meaning in their lives. With over 14 years of online coaching and content experience, 700,000 YouTube subscribers across his channels, and having built multiple 7 figure businesses that require less than 5 hours of work per week to run, Graham is a leading voice in the life-giving business movement.

His insights have been regularly featured in national media outlets like Forbes, CNBC and Business Insider.

As a coach and dynamic keynote speaker he can help any success-oriented person who feels stuck, exhausted, or disappointed, leverage their true identity to experience clarity, confidence, and make life and business more effortless through utilizing his signature REBEL framework.

• Book: Rebel: Find Yourself by Not Following the Crowd

• Instagram: @thegrahamcochrane

• Website: GrahamCochrane.com

— RESOURCES MENTIONED IN THE SHOW —

• Book: The Go-Giver: A Little Story about a Powerful Business Idea by Bob Burg and John David Mann

• Book: The Prosperous Coach: Increase Income and Impact for You and Your Clients (The Prosperous Series) by Steve Chandler and Rich Litvin

— THANK YOU, SPONSORS! —

• Earth Breeze. Get 40% off your subscription at earthbreeze.com/AWESOME

• BambooHR. See all that BambooHR can do at bamboohr.com/freedemo

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