unbillable hours - a podcast about better professional services marketing C2E20 - Frameworks That Work: Designing Your Consulting IP with Charlotte Crowther
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Sep 19, 2025 In this engaging discussion, Charlotte Crowther, founder of SignatureFramework.com and a methodology expert, shares her insights on crafting effective signature frameworks that elevate consulting practices. She introduces her three-step approach—codify, visualize, leverage—that helps firms stand out. Charlotte's layered design process addresses common pitfalls and highlights the importance of validation and feedback for successful rollout. Learn how to transform your frameworks from mere slides into powerful systems that drive results!
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Three Stages That Make Frameworks Work
- A signature framework needs three stages: codify, visualize, and leverage.
- Visualization and internal adoption make a framework move from slide to operational asset.
Standardize Methodology To Scale
- Standardize your methodology to reduce internal chaos and scale profitably.
- Use a signed framework to align marketing, sales and delivery and increase margins and trust.
Frameworks As Valuable Intellectual Property
- A formal signature framework functions as intellectual property that raises company valuation.
- Naming and owning a unique approach protects competitive advantage and investor value.