C2E20 - Frameworks That Work: Designing Your Consulting IP with Charlotte Crowther
unbillable hours - a podcast about better professional services marketing
00:00
Designing a Signature Framework: Process and Pitfalls
Why experts struggle with 'stock' thinking; Charlotte's layered design process (codify→visualize→leverage), setting objectives/applications, and common traps like forced acronyms and low-bar visuals.
Play episode from 10:37
Transcript
