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Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit
Oct 20, 2023
Marketing experts Ralph and Kasim discuss the evolving landscape of marketing, emphasizing the shift to brand building. They explore Meta's advertising strategies, productivity habits like cold plunges and early mornings, and the challenges of rising ad costs. The podcast also covers attending the Meta Brand Building Summit and the importance of blending brand building with performance.
40:03
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Quick takeaways
- Building a brand on Meta platforms can be done incrementally, allowing businesses to maintain the effectiveness of their conversion campaigns while simultaneously building their brand presence.
- Incremental growth is a key principle in brand building on Meta platforms, helping to mitigate risk and allowing marketers to continually assess the impact of their campaigns on brand recall and lift.
Deep dives
Building a Brand on Meta Platforms
Building a brand on Meta platforms is a strategic approach that can be done incrementally. It doesn't require a sudden shift in ad spend or campaign strategy. Instead, marketers can start by incorporating small brand awareness and consideration campaigns alongside their existing conversion-focused campaigns. By gradually increasing investment in brand building over time, businesses can see incremental gains in brand recall and overall brand lift. This approach allows businesses to maintain the effectiveness of their conversion campaigns while simultaneously building their brand presence on Meta platforms.
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