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17min chapter
Part 1 - 5 Important Takeaways from the 2023 Meta Brand Summit
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The 2023 Meta Brand Summit and Blending Brand Building with Performance
The chapter discusses the 2023 Meta Brand Summit and the speaker lineup, which consists mainly of internal mothership employees. It emphasizes the importance of blending brand building, awareness, consideration, and conversion, and introduces the ACC model. The chapter also explores Meta's approach of bringing in top executives and hosting forums with big brands to provide guidance for smaller businesses.
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highlights
Listen to the best highlights from the podcasts you love and dive into the full episode