Growth In Reverse (Newsletter Growth & Email Marketing) Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)
27 snips
Jan 22, 2025 Justin Moore, founder of Creator Wizard and author of "Sponsor Magnet," shares his journey from YouTube husband to sponsorship expert. He discusses how he lost 97% of his email list and the unscalable yet effective tactics of personalized outreach. Justin emphasizes the power of niching down and reveals his secret to long-term newsletter growth. Learn about his A.R.C. framework for creative sponsorship packages and how he secured a $2,000 sponsorship with only 3k subscribers, transforming newsletter challenges into opportunities.
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Newsletter Churn
- Justin Moore's initial newsletter for relationship advice gained 30,000 subscribers in two weeks.
- After a hiatus, only 1,000 re-engaged, highlighting the importance of consistent nurturing.
Direct Messaging
- Directly message new followers on social media platforms, personalizing messages when possible.
- This unscalable tactic proved highly effective for Justin Moore's early newsletter growth.
Niching Down
- Niching down to sponsorships increased engagement and clarity for Justin Moore's content.
- This focus allowed him to develop a targeted content strategy, solidifying his expertise.
