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Growth In Reverse
Turn Your Newsletter Into a Sponsor Magnet - with Justin Moore (#008)
Jan 22, 2025
Justin Moore, founder of Creator Wizard and author of "Sponsor Magnet," shares his journey from YouTube husband to sponsorship expert. He discusses how he lost 97% of his email list and the unscalable yet effective tactics of personalized outreach. Justin emphasizes the power of niching down and reveals his secret to long-term newsletter growth. Learn about his A.R.C. framework for creative sponsorship packages and how he secured a $2,000 sponsorship with only 3k subscribers, transforming newsletter challenges into opportunities.
51:41
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Quick takeaways
- Engaging consistently with an audience is crucial, as neglecting email list nurturing can lead to significant subscriber disengagement and missed opportunities.
- Personalized outreach, even though unscalable, can build genuine relationships that enhance audience engagement and contribute to higher newsletter sign-ups.
Deep dives
The Evolution of Email Campaigns
Utilizing a robust email list for marketing can bring unexpected challenges, as seen in the results of a campaign that garnered 30,000 sign-ups but resulted in only 1,000 active opt-ins after years of inactivity. This disheartening experience underscores the importance of consistently engaging with an audience over time to maintain interest and relevance. The lack of ongoing communication led to a disconnect between the creators and their audience, revealing the potential missed opportunities for meaningful interactions and conversions. Such insights highlight that effective email marketing demands regular nurturing of relationships rather than treating them as mere transactional exchanges.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode