Think Fast Talk Smart: Communication Techniques
156. Creative Communication: How Our Design Choices Illustrate Our Values
Aug 20, 2024
Scott Doorley, creative director at the Stanford d.school and co-author of "Assembling Tomorrow," dives into the intersection of design and communication. He challenges listeners to consider what kind of world we want to create through intentional design. Topics include the emotional dynamics of communication, the influence of design on engagement, and the responsibilities of creators in a changing world. Doorley emphasizes storytelling and trust as vital components for meaningful connections, advocating for curiosity in leadership.
25:43
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Quick takeaways
- Effective communication requires understanding emotions and intangibles that influence how messages are perceived in various contexts.
- Focusing on desirability in design helps create solutions that align with people's true wants and needs, fostering deeper connections.
Deep dives
The Importance of Context in Communication
Understanding the context in which communication occurs is crucial in today's fast-paced and tech-driven world. Good communication goes beyond transmitting information; it involves recognizing emotions and the underlying intangibles that can influence how a message is received. This is especially relevant in design, where the physical environment can impact interactions and communication dynamics. By emphasizing the context, communicators can tailor their messages to resonate more effectively with their audience.
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