LIVE from Denver with Nora Jones!

16 snips

Aug 6, 2025

Nora Jones, Founder of Jeli.io and now Senior Director at PagerDuty, shares her journey of integrating her startup into a larger platform. She highlights the emotional complexities of selling a company and the changes faced by her team. The conversation touches on security in software development, the evolving role of AI in incident management, and how effective communication is crucial during organizational transitions. Nora also emphasizes the importance of customer feedback and the potential for growth in the PagerDuty ecosystem.

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ANECDOTE

Origin Story of Jelly

Nora Jones started Jelly based on her own incident experiences at companies like Netflix and Slack.
Jelly was born from real problems she wished had been solved during her engineering career.

INSIGHT

Aligning Founder Success and Impact

For Nora, scaling product impact and personal success are aligned, not separate.
Selling Jelly to PagerDuty meant getting the tool to more users while gaining personal accomplishment.

ADVICE

Extend Incident Tools Broadly

Post-incident review features from Jelly were integrated into PagerDuty's platform and made accessible to all customers.
Nora advocates extending incident lifecycle tools beyond enterprise plans to all user tiers for broad impact.

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We’re LIVE at the historic Oriental Theater in Denver, CO with Nora Jones. Nora is the founder of Jeli.io, recently acquired by PagerDuty and she’s been shaping the way we think about reliability, incident response, and human-centered engineering for years.

We get into the real story behind the deal. Not just the headline, but what it’s like selling your company, what it takes to actually integrate a product into a larger platform, how customers responded, what changed for her team, and why her new role at PagerDuty is basically everything she was building Jeli for.

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Featuring:

Nora Jones – LinkedIn, X
Adam Stacoviak – Website, GitHub, LinkedIn, Mastodon, X
Jerod Santo – GitHub, LinkedIn, Mastodon, X

Show Notes:

Something missing or broken? PRs welcome!