The Josh Bersin Company Gen AI Is Going Mainstream: Here’s What’s Coming Next
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Nov 8, 2025 Gen AI has officially entered the mainstream, with nearly every major corporation utilizing it. Individual productivity is currently its main use, streamlining tasks like meeting summaries and document creation. However, enterprise adoption still faces challenges related to data quality. Multifunction agents promise higher returns, while centralized AI architecture is crucial to prevent chaos. The conversation shifts to job roles, as certain tasks may vanish, but new opportunities in data management and analytics are emerging. Embracing AI through experimentation is key for future success.
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Gen AI Has Gone Mainstream
- Generative AI is already mainstream for individual productivity across functions like email, summaries, and content creation.
- Josh Bersin says people feel the productivity gains even when ROI is hard to measure.
Data Quality Limits AI Value
- Enterprise-wide AI adoption remains limited; only a minority have company chatbots or strong governance.
- Josh warns that AI depends on accurate, timely internal data or it will produce wrong answers.
Multifunction Agents Multiply ROI
- Moving from single-use copilots to multifunction agents that integrate workflows multiplies ROI by five to ten times.
- Bersin describes multifunction agents as tools that combine multiple people's work into business processes.