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Creator Lab - interviews with entrepreneurs and startup founders
Timo Armoo, Fanbytes // 8-Figure Agency Sale, Influencer Marketing & Expertise Gap Opportunities in 2023
Feb 14, 2023
Timo Armoo, Founder of Fanbytes, discusses selling his company, expertise gaps in 2023, pricing strategies, and best-in-class influencer marketing. He also emphasizes the importance of long-term business vision and shares insights on the unconventional journey of entrepreneurship.
01:17:46
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Quick takeaways
- Leveraging technology for efficient scalability and higher profit margins
- Content marketing as a crucial driver of new business revenue through inbound leads
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Scaling Strategies and Tech Enablement
To scale the agency effectively, the speaker emphasized the importance of tech enablement, creating a platform for influencer campaigns and identification. By leveraging technology, they were able to scale their operations without solely relying on hiring more people. This approach allowed for efficient scalability and higher profit margins.
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Discover
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