Early Years and In-Person Presentations

In this chapter, they discuss the early years of their company and how they initially had to rely on in-person presentations to explain the concept of influencer marketing. They mention that their PR opportunities and recognition as thought leaders in the space came as a result of their company's success. They also touch on different ways of getting referrals and mention that they attempted incentivized referrals but it did not work out for them.

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