Timo Armoo, Fanbytes // 8-Figure Agency Sale, Influencer Marketing & Expertise Gap Opportunities in 2023
Creator Lab - interviews with entrepreneurs and startup founders
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The Rise of Influencer Marketing and the Success of Fan Bytes
This chapter discusses the early days of Fan Bytes and their recognition of the power of influencer marketing, particularly in reaching Gen Z. They highlight their success in working with various brands and the challenges faced by SaaS businesses. The chapter concludes with a discussion on expertise gaps and the value of niche audiences.
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