

Booking Holdings’ CHRO on Leading 24,000 Employees at the Crossroads of Culture and AI
Oct 6, 2025
In this conversation, Paulo Pisano, EVP and CHRO at Booking Holdings, shares insights on shaping culture while navigating the challenges of hybrid work and AI's rise. He defines culture as aligned behaviors and emphasizes the importance of clarity in inclusion. Paulo discusses the delicate balance between authenticity and team responsibilities, and how to measure cultural indicators like employee trust and decision effectiveness. He also explores the transformative potential of AI in enhancing productivity and the need for reskilling in the workplace.
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Culture Is How Work Actually Happens
- Culture is how people get things done and reflects behaviors deemed acceptable.
- Culture must align with purpose to help rather than hinder strategy.
Inclusion Needs Cultural Fit
- Inclusion doesn't mean being everything to everyone; culture requires fit with values and mission.
- Some companies purposefully exclude candidates who won't match their required behaviors.
Be Clear So Candidates Self-Select
- Be crystal clear about the culture and the traits you expect so candidates can self-select.
- Embed those traits into recruiting, EVP, and employer brand to attract right-fit people.