The Art of Selling Online Courses 216 How I Hit 7 Figures in 7 Months (Caleb Ulku interview)
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Dec 23, 2025 Caleb Ulku, an entrepreneur and SEO/AI expert, skyrocketed his online course revenue from $5K to seven figures in just seven months. He shares his unconventional strategy of using YouTube as a direct funnel, bypassing traditional email marketing entirely. Caleb reveals how ChatGPT 3.5 prompted a pivotal shift in his business model towards local SEO. He discusses his unique two-tier membership setup, AI-driven content creation, and insights on effective YouTube strategies that dramatically increased his engagement and growth.
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Rapid Pivot To Local SEO Worked
- Caleb pivoted his SEO agency to local SEO almost overnight after experimenting with ChatGPT 3.5. Within months they were onboarding about one local client per day and building a system around AI-driven execution.
AI Shrinks General Info SEO Traffic
- Broad informational SEO queries are at risk because AI can answer them without clicks. Focus on local or deep transactional queries where users still click through.
Stupid Ad Outperformed Polished Creative
- Caleb tested a low-effort Facebook ad with an intentionally irritating headline and bad AI image to provoke plumber engagement. That silly ad generated high comments and led to real sales calls within days.