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Caleb Ulku went from making $5K a month from his course community to hitting a 7-figure run rate in just 7 months. And he did it with only 27,000 YouTube subscribers.
What makes this even more interesting is how unconventional his approach is. He doesn't have a traditional email list funnel. Instead, he sends people directly from YouTube to a $27/month School community. No free lead magnet, no nurture sequence. Just YouTube doing the heavy lifting.
In this episode, Caleb shares how ChatGPT 3.5 completely changed his business direction overnight. He saw what was coming with AI overviews and made the call to pivot his entire SEO agency from informational queries to local SEO within a day. That decisiveness is a theme throughout this conversation.
We dig into his YouTube content strategy, how he uses Claude to write scripts (and why the AI keeps making the same frustrating mistake), and his two-tier School community model where 20% of people who join at $27 end up upgrading to his $197 pro membership.
One thing Caleb said that really stuck with me: "A subject matter expert can replace a team of interns with AI, but an intern cannot replace a subject matter expert." If you're using AI in your business, that's worth thinking about.
🌐 Check out Caleb's YouTube channel: https://www.youtube.com/ @calebulku
🌐 Check out Caleb's website: https://calebulku.com
