Glenn Rolls from La Liga discusses the tournament's success, government support for women's sports, sports tourism, and localizing content in Australia.
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Quick takeaways
La Liga focuses on localizing content and showcasing matchday experiences to make an impact in Australia.
The La Liga Global Network is aimed at fast-tracking the international strategy.
La Liga is leveraging the success of the women's World Cup and tapping into the growing interest in women's football.
Deep dives
Main Ideas/Key Points/Insights 1
Glenn Rawls from La Liga discusses international business development and growing fan bases internationally.
Main Ideas/Key Points/Insights 2
Glenn Rawls shares his personal journey into the world of sports business and his role with La Liga.
Main Ideas/Key Points/Insights 3
Glenn Rawls explains the La Liga Global Network and its focus on fast-tracking the international strategy.
Main Ideas/Key Points/Insights 4
Glenn Rawls discusses the partnership with Optus and the opportunities it provides to engage fans.
Main Ideas/Key Points/Insights 5
Glenn Rawls explores leveraging the success of the women's World Cup and tapping into the growing interest in women's football.
In this Sports Geek interview with Sean Callanan, Glen Rolls from La Liga discusses the success of the tournament, the government's involvement in women's sports, the growth of sports tourism, and how La Liga can make an impact in Australia by localizing content and showcasing matchday experiences. Show notes - https://sportsgeekhq.com/podcast/glen-rolls-la-liga/
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