The chapter discusses the strategies and initiatives implemented by the league to capitalize on the success of the women's World Cup and attract new fans. It also explores the impact of high-profile players signing with teams and the potential for international fans to travel to iconic La Liga venues. Additionally, it delves into the unique match day experiences in different Spanish cities and the growth of sports tourism in Spain.
In this Sports Geek interview with Sean Callanan, Glen Rolls from La Liga discusses the success of the tournament, the government's involvement in women's sports, the growth of sports tourism, and how La Liga can make an impact in Australia by localizing content and showcasing matchday experiences. Show notes - https://sportsgeekhq.com/podcast/glen-rolls-la-liga/