Building Games at the NY Times: Interview With Jeff Petriello
Jun 4, 2024
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Game producer Jeff Petriello discusses his journey to the New York Times, the evolution of NYT games like Wordle and Strands, and the significant role of games in building social connections. He also shares insights on teaching game design, transitioning careers, and the creative process behind game development.
Teaching game design holds significant value for Jeff Petriello's career evolution.
Internal game development at New York Times is a strategic priority with external collaborations.
Wordle's success at New York Times reflects brand alignment and impactful audience engagement.
Deep dives
Transition into Teaching
Transitioning into teaching happened during the game center's MFA program. Jeff started as a TA under Eric Zimmerman, teaching game design. This opportunity extended into a full-time teaching position at the game center.
Focus on Internal Game Development
The New York Times primarily focuses on developing games internally with a dedicated New Games Squad. Creating games within the team is a key strategic focus, although external opportunities are also considered.
Value of Wordle Acquisition
The acquisition of Wordle by the New York Times was a unique and pivotal moment, aligning with the brand's values and positioning. The success of Wordle resonated with the audience, amplifying the cultural impact and player engagement.
Side Project with Pasta Tarot
Apart from his role as a producer, Jeff works on side projects like the Pasta Tarot, a successful Kickstarter project turned published product by Penguin Random House. This endeavor enables exploration of new skills and interests outside the traditional work environment.
Importance of Work-Life Balance
Jeff values the work-life balance at the New York Times, which allows for side projects and personal development outside of the primary role. The supportive culture encourages creativity and skill exploration without undue pressure or deadlines.
Episode 26: Jeff Petriello, a game producer at the New York Times and a game design educator at NYU Game Center, shares his unique journey from producing movies to producing games played by millions of people.
Go behind the scenes at the New York Times, learn what it's like to shepherd hits like Wordle, and create games from scratch like Strands.
Working closely with the New Games Squad and the Gameplay Squad, Jeff shares what inspires him, his teaching experiences, and the significant role of games in building social connections.
This episode is filled with valuable insights for aspiring game designers and enthusiasts alike.