Barron's Advisor Riley Saunders: The Psychology of Financial Planning | Next Gen
Aug 14, 2025
Riley Saunders, a financial advisor at Cassaday & Co. with a master's in personal financial planning, dives into the psychology behind managing money. He emphasizes the significance of understanding personal emotions and childhood experiences that shape our financial behaviors. Riley also tackles the challenges of discussing finances, highlighting the guilt often felt in these conversations. He shares insights on the importance of mentorship and resilience in financial planning while encouraging listeners to embrace discomfort for personal growth.
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Emotional IQ Is Financial Alpha
- Emotional intelligence with clients creates long-term, sticky relationships beyond measurable financial returns.
- Understanding clients' feelings yields outsized value even when you cannot quantify a dollar return.
Childhood Flashpoints Shape Money Habits
- Financial flashpoints are emotionally powerful childhood events that shape adult money behavior.
- These events, like parental fights or job loss, leave lasting imprints passed across generations.
Map Family Money With A Genogram
- Create a genogram with clients to map family money behaviors and inherited beliefs across generations.
- Use the family map to spot patterns like money avoidance or vigilance and tailor planning conversations.