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Riley Saunders: The Psychology of Financial Planning | Next Gen

Barron's Advisor

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The Psychology of Money in Financial Advising

This chapter explores the complex interplay between financial advising and the psychology of money, focusing on how emotional connections and childhood experiences shape financial behaviors. It introduces concepts like money scripts and family financial socialization, emphasizing the importance of understanding these psychological elements for better client relationships. By using tools like genograms, advisors can uncover generational financial patterns and improve their approach to client financial planning.

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