Unlocking the Secrets to a Profitable Funnel Agency with Kathryn Jones Lish
Nov 18, 2024
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In this engaging conversation, Katheryn Jones Lish, a funnel-building expert and successful entrepreneur, shares her inspiring journey from college student to the owner of a lucrative funnel agency. She discusses strategies for scaling a funnel business and finding clients who value your expertise. Katheryn delves into the importance of balancing family and entrepreneurship, navigating skepticism, and leveraging funnel hacking. Discover how mastering these skills can unlock career potential in digital marketing.
Katheryn Jones-Lish transformed from a college student to a successful entrepreneur by embracing the funnel-building industry through ClickFunnels.
The podcast emphasizes the importance of effective client communication and identifying pain points to build strong relationships in the funnel business.
Funnel hacking is a crucial strategy for aspiring builders to learn from successful examples and replicate proven elements in their designs.
Certification programs are valuable for funnel builders to gain recognized skills, ensuring accessibility and quick monetization of their expertise.
Deep dives
Introduction to Selling Sales Funnels
The podcast discusses the lucrative opportunity of selling sales funnels as a career. Russell Brunson shares his enthusiasm for sales funnels, emphasizing their importance in driving sales for businesses. He expresses excitement about a recent challenge called the 'Sell Sales Funnels Challenge' held at ClickFunnels, where participants learned how to build and sell funnels for clients. The episode highlights that many individuals can turn this skill into a successful career with the right guidance and knowledge.
Catherine Jones-Lish's Journey
Catherine Jones-Lish shares her personal journey from being an unsure college student to becoming a successful funnel builder. After discovering ClickFunnels and learning about the online sales funnel system, she related to the need for proper training and support in this field. Catherine’s path illustrates that with determination and the right resources, anyone can succeed in creating comprehensive online sales funnels that generate income. Her experiences resonate with those who seek to turn their interests into a profitable career.
The Potential of Funnel Building
The podcast elaborates on the vast potential of funnel building and its market demand. Viewers are encouraged to explore various opportunities within the funnel building space, including funnel design, copywriting, and consultation work. The speakers discuss how funnel builders can earn substantial fees for their services, sometimes charging thousands of dollars for creating funnels for clients. By focusing on building strong sales funnels, builders can significantly impact their clients' businesses while also securing their own financial stability.
Learning through Real Examples
Catherine explains the importance of learning through real-life examples by funnel hacking successful funnels. She emphasizes that aspiring funnel builders should model and replicate successful funnels rather than trying to invent their own from scratch. By reverse engineering existing, high-performing funnels, builders can understand the components that lead to success, such as strategy and design choices. This practical approach helps grow knowledge and skills while building confidence in potential clients' optimization efforts or own sales funnels.
Receiving Training and Certification
The potential for gaining certifications as funnel builders is highlighted, ensuring that those who complete the training have a recognized skill set in the market. The training program is designed for accessibility, breaking the learning process into manageable steps that lead to earning money as soon as possible. Participants are encouraged to take immediate action, allowing them to monetize their skills quickly. The structured certification process also captures various aspects of funnel building, retaining knowledge and enhancing career prospects for graduates.
Overcoming Emotional Challenges
The speakers discuss common emotional challenges encountered in the entrepreneurial journey, such as fear and self-doubt. Russell shares techniques for combatting these feelings, such as viewing challenges as opportunities for learning rather than failures. By treating potential setbacks in the funnel building journey as data-acquisition experiences, aspiring builders can focus on growth and improvement. Creating a contract with oneself to refrain from emotional reactions until enough progress has been made helps maintain motivation and positive productivity.
Creating Long-lasting Relationships
Building relationships with clients and communities is emphasized as a critical component of a successful funnel building career. Individuals are encouraged to actively engage with potential clients by identifying their pain points and offering solutions. Utilizing social media platforms and online groups can facilitate interaction with those seeking help, allowing builders to connect meaningfully. Developing quality working relationships ultimately leads to greater trust and success, as clients are more likely to return or refer services based on positive experiences.
Expanding Beyond the Basics
As funnel builders gain experience, they are encouraged to expand their skill set beyond the basics to include advanced strategies and optimization tactics. The opportunity to transition from basic design and building skills to higher-level consulting can lead to agency-like business models. By assembling a team to manage various aspects such as strategy, design, and optimization, builders can scale their businesses and unlock greater revenue potential. This growth mindset promotes adaptability and continued learning in the evolving world of digital marketing.
Recently, I had the pleasure of speaking with the incredible Kathryn Jones Lish, a powerhouse in the funnel-building world. Kathryn first came into the ClickFunnels ecosystem back in 2015 and has since made an impressive career out of building and designing high-converting sales funnels. We just wrapped up the "Sell Sales Funnels Challenge" at the ClickFunnels office, and in this episode, we dive into how anyone can turn funnel building into a lucrative business. Kathryn shares her journey from college student to successful entrepreneur, driven by a passion to impact both her family and the world.
Kathryn's story is one of transformation and purpose. She recounts her experiences, including early struggles, learning how to market online, and how she found ClickFunnels. We also discuss the resistance she faced, such as personal challenges that tested her entrepreneurial aspirations. Despite the doubts of others, Kathryn's faith in her vision empowered her to design a life that balances family and a thriving career. Our conversation touches on the powerful concept of “enabling and providing opportunities” and how this shaped her approach to business and parenting.
Key Highlights:
Strategies for building a funnel agency and scaling to a full-fledged business.
Finding clients who are in need and effectively communicating your value to them.
How to leverage funnel hacking and design hacking to create high-converting funnels.
The journey from basic funnel design to advanced optimization and agency building.
Insights into balancing entrepreneurship with personal and family life.
Whether you're a budding funnel builder or looking to elevate your skills, this episode is packed with insights to help you turn your passion for funnels into a profitable venture. Join us and discover the opportunities that await in the funnel-building world!
