Product Thinking

Episode 221: Balancing Strategy and Execution at Scale with Kristin Dorsett

22 snips
Apr 30, 2025
Kristin Dorsett, COO at Viator, shares her vision of fostering a culture of experimentation and collaboration. She emphasizes the importance of learning from failures and leveraging customer feedback to enhance product strategies. Kristin discusses how AI is strategically used to improve customer experiences without falling into the trap of tech for tech's sake. Her insights on balancing rapid iteration with measurable success provide a roadmap for organizations aiming to innovate while maintaining alignment and efficiency.
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ANECDOTE

Building Confidence Through Learning

  • Kristin Dorsett shared how her early career challenge with managing a technical integration platform boosted her confidence in learning new domains.
  • This experience helped her embrace being broadly knowledgeable rather than deeply technical in all areas.
INSIGHT

Embracing Failure Accelerates Success

  • A culture shift from only celebrating wins to embracing failure speeds iteration and collective success.
  • Normalizing sharing what didn’t work fosters perseverance and faster learning.
ADVICE

Invest in Experimentation Tooling

  • Invest in experimentation platforms and tooling to run faster, shorter tests with earlier insights.
  • Employ advanced statistical methods to shorten test durations and increase iteration speed.
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