Kristin Dorsett

Kristin Dorsett, COO at Viator, shares her vision of fostering a culture of experimentation and collaboration. She emphasizes the importance of learning from failures and leveraging customer feedback to enhance product strategies. Kristin discusses how AI is strategically used to improve customer experiences without falling into the trap of tech for tech's sake. Her insights on balancing rapid iteration with measurable success provide a roadmap for organizations aiming to innovate while maintaining alignment and efficiency.