Welcome to another episode of Category Visionaries — the show that explores GTM stories from tech's most innovative B2B founders. In today's episode, we're speaking with Joselyn Lai, CEO & Co-Founder at Bedrock Energy, a distributed geothermal energy company that has raised over $9 Million in funding.

Here are the most interesting points from our conversation:

• Origin Story: Joselyn was drawn to the potential of geothermal energy due to its proven, yet underutilized capability for scalability and immediate impact on the climate crisis. The technology's readiness aligned perfectly with her passion for sustainability.
• Technology Application: Bedrock Energy is innovating in the geothermal space by significantly reducing the cost and expanding the feasibility of geothermal systems, making sustainable heating and cooling solutions more accessible and financially viable for urban developments.
• Market Differentiation: Unlike traditional energy sectors, distributed geothermal energy has not been caught up in cultural or political conflicts, making it broadly acceptable across different stakeholders, which simplifies market entry and scaling.
• Economic and Environmental Impact: Joselyn highlighted how geothermal systems can provide financial returns to property owners while contributing to environmental sustainability, emphasizing the dual benefit of their technology.
• Pilot Projects and Learning: The recent pilot in Austin with CIM Group not only demonstrated the practical application of their innovations but also provided crucial learning opportunities about integrating geothermal technology with existing building infrastructure.
• Vision for Geothermal Energy: Joselyn shared a compelling vision for the future, where geothermal energy solutions are ubiquitous, providing cost-effective and environmentally friendly heating and cooling solutions worldwide.

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