Elevate Classics: Bobby Herrera on Family, Leadership and Why Struggle Leads to Growth

In this book, Verne Harnish details a set of ten 100-year-old management principles used by John D. Rockefeller, the founder of Standard Oil. The Rockefeller Habits focus on key areas such as a healthy and aligned executive team, clear communication rhythms, accountability, and strategic planning. The book emphasizes the importance of implementing these habits to scale up businesses effectively, ensuring alignment, execution, and continuous improvement. It also introduces the One Page Strategic Plan (OPSP) as a tool to help companies focus, align, and commit to their strategic plans.