AI Snips
Chapters
Transcript
Episode notes
Defining Outcomes
- Define outcomes as changes in human behavior driving business results.
- This clarifies goals and makes them easier to measure and achieve.
Broadening Outcome Scope
- Outcomes aren't limited to user behavior; they encompass any actor in the system.
- Consider internal teams, customers, or even external influencers like journalists.
Impacts vs. Outcomes
- High-level goals like "increase revenue" are impacts, not outcomes.
- Break down impacts into smaller, measurable outcomes that teams can directly influence.