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This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Will Gemini Be Google's Search Savior? (405)
Dec 8, 2023
Google's Gemini AI announcement, purpose-driven content controversy, Spotify layoffs, NCAA hiring students, TikTok shopping, new model for digital ad revenue are the highlights of this episode.
01:11:55
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Quick takeaways
- Spotify is laying off employees to prioritize profitability and right-size its operations.
- Google's Gemini AI suite aims to position the company as a leader in AI-generated content and enhance user experience.
Deep dives
Spotify Announces Layoffs as it Shifts Focus to Profitability
In an effort to hit financial targets, Spotify is laying off 1,500 employees, representing 17% of its workforce. The platform, known for its growth mindset, is transitioning to prioritize profitability. This move comes after a hiring spree during the pandemic and various acquisitions that contributed to increased costs. Spotify aims to right-size its operations and meet economic challenges while focusing on sustainable profitability.
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