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12min chapter
Will Gemini Be Google's Search Savior? (405)
This Old Marketing - Content Marketing News with Joe Pulizzi and Robert Rose
Controversies of Purpose-Driven Marketing
This chapter examines the challenges and drawbacks of purpose-driven marketing in 2023. It explores how high-profile brands have faced backlash, impacting sales and revenue. The discussion highlights the pressure on CMOs to prioritize short-term results and the potential threats posed by artificial intelligence on brand identities.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode