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My First Million
The Acquired Podcast Hosts: How They Started and Grew a Multimillion Dollar Podcast
Apr 6, 2023
Ben Gilbert and David Rosenthal, co-hosts of Acquired FM, share their journey in scaling a multimillion-dollar podcast. They explore the balance of creativity and audience engagement, emphasizing effective guest selection and the importance of compelling narratives. The hosts reflect on their unique approach to podcast preparation, the challenges of audience building, and the dynamics of sponsorship deals. Plus, they delve into the intriguing history of Nintendo and discuss which companies they admire and would avoid competing against.
01:25:10
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Quick takeaways
- Starting a corporate podcast agency that helps companies create their own podcasts can be a lucrative business venture, providing a platform for relationship building conversations with customers and prospects while also offering valuable content for sales and business development purposes.
- Even with low listenership, having a company podcast can be immensely valuable as a tool for sales enablement and lead nurturing, allowing companies to demonstrate their product or service benefits to potential clients and strengthen relationships.
Deep dives
The Value of Starting a Corporate Podcast Agency
One potential business idea is to start a corporate podcast agency that helps companies create their own podcasts. The agency would focus on both internal and external podcasts, providing companies with a platform for relationship building conversations with customers and prospects. The agency would understand that the value of a podcast lies not only in its listenership, but also in the opportunity to record and publish conversations that can be used for sales and business development purposes. While the market may be price-sensitive in times of recession, the high profit margins during favorable economic conditions make this a potentially lucrative business venture.
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