My First Million

The Acquired Podcast Hosts: How They Started and Grew a Multimillion Dollar Podcast

Apr 6, 2023

01:25:10

Episode guests

David Rosenthal

Ben Gilbert

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Episode notes

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Quick takeaways

Starting a corporate podcast agency that helps companies create their own podcasts can be a lucrative business venture, providing a platform for relationship building conversations with customers and prospects while also offering valuable content for sales and business development purposes.

Even with low listenership, having a company podcast can be immensely valuable as a tool for sales enablement and lead nurturing, allowing companies to demonstrate their product or service benefits to potential clients and strengthen relationships.

The ubiquity of AI in businesses means that using it as a differentiator or defense mechanism is no longer effective; instead, incorporating AI into operations for network effects, data moats, and foundational models is crucial to staying relevant in the evolving technological landscape.

Deep dives

The Value of Starting a Corporate Podcast Agency

One potential business idea is to start a corporate podcast agency that helps companies create their own podcasts. The agency would focus on both internal and external podcasts, providing companies with a platform for relationship building conversations with customers and prospects. The agency would understand that the value of a podcast lies not only in its listenership, but also in the opportunity to record and publish conversations that can be used for sales and business development purposes. While the market may be price-sensitive in times of recession, the high profit margins during favorable economic conditions make this a potentially lucrative business venture.

Founder of AliBaba - Jack Ma - Explains How to be successful

03:28

Why HubSpot CRM is the Best Choice for Growing Businesses

01:36

Acquired Sponsorships

00:33

Thorough Research and Comprehensive Preparation

01:13

Introduction

2min

The Power of Expansive Growth

2min

How to Earn the Right to Exist

2min

How to Start a Podcast

5min

How to Acquire Millions of Acquired Listeners

2min

How to Start a Podcast

2min

The Most Valuable Niche in Investing

4min

How to Talk to a Legit Famous Person

2min

How to Prepare for a Successful Podcast

2min

10.

The Magic of Conversational Audiobooks

2min

11.

The Importance of Being Contrarian

3min

12.

How to Be a Successful Contrarian

3min

13.

The Three Keys to Failure

5min

14.

The History of Nintendo

2min

15.

How to Win Over a Company

2min

16.

The NFL and the Media Franchises

2min

17.

The History of the Major League Baseball Tech Company

3min

18.

The Rise and Fall of Nvidia

3min

19.

The Most Savage Man in the World

4min

20.

Doug Leoni and Doubt

4min

21.

The Importance of Podcasts in Sales

2min

22.

The Future of AI

3min

23.

How to Make Your Podcast Grow Faster and Slower

2min

24.

How to Build a Company That Reaches Founders and Technical Founders

3min

25.

The Importance of Focusing on Your Passion

4min

26.

How to Use the MFMPod to Create Value for Yourself

4min

27.

The Importance of Listening to Industry Participants

2min

28.

The Importance of Podcasting

3min

29.

How to Make a Prompt More Exciting

3min

30.

How to Subscribe to Your First Million Episodes

2min

Episode 440: Shaan Puri (@ShaanVP) and Sam Parr (@TheSamParr) are joined by the Acquired podcast (@AcquiredFM) hosts, Ben Gilbert (@gilbert) and David Rosenthal (@djrosent) to talk about scaling to a large podcast, the company they would like to own, the CEO's you don't want to compete against, and the 100+ year history of Nintendo. Plus, a YouTube Premium subscription giveaway!

Want to see more MFM? Subscribe to the MFM YouTube channel here.

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Check Out Sam's Stuff:

* Hampton

* Ideation Bootcamp

* Copy That

Check Out Shaan's Stuff:

* Power Writing Course

* Daily Newsletter

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Links:

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Show Notes:

(01:45) - Intro to Acquired

(01:58) - What to do when your schtick runs out

(10:00) - How to scale to a big podcast

(14:05) - How big do you have to be to be at the top of the business category?

(23:55) - What commonalities are there between weird companies?

(27:40) - How to tell a real from a fake contrarian

(34:45) - Nintendo

(37:45) - Which company would you most want to own?

(40:45) - Who would you least want to compete against?

(52:30) - Business ideas

(56:40) - Will you ever sell Acquired?

(58:20) - Best ways to make money as a podcast

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Past guests on My First Million include Rob Dyrdek, Hasan Minhaj, Balaji Srinivasan, Jake Paul, Dr. Andrew Huberman, Gary Vee, Lance Armstrong, Sophia Amoruso, Ariel Helwani, Ramit Sethi, Stanley Druckenmiller, Peter Diamandis, Dharmesh Shah, Brian Halligan, Marc Lore, Jason Calacanis, Andrew Wilkinson, Julian Shapiro, Kat Cole, Codie Sanchez, Nader Al-Naji, Steph Smith, Trung Phan, Nick Huber, Anthony Pompliano, Ben Askren, Ramon Van Meer, Brianne Kimmel, Andrew Gazdecki, Scott Belsky, Moiz Ali, Dan Held, Elaine Zelby, Michael Saylor, Ryan Begelman, Jack Butcher, Reed Duchscher, Tai Lopez, Harley Finkelstein, Alexa von Tobel, Noah Kagan, Nick Bare, Greg Isenberg, James Altucher, Randy Hetrick and more.

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