The Acquired Podcast Hosts: How They Started and Grew a Multimillion Dollar Podcast

146 snips

Apr 6, 2023

Guest

David Rosenthal

Guest

Ben Gilbert

Ben Gilbert and David Rosenthal, co-hosts of Acquired FM, share their journey in scaling a multimillion-dollar podcast. They explore the balance of creativity and audience engagement, emphasizing effective guest selection and the importance of compelling narratives. The hosts reflect on their unique approach to podcast preparation, the challenges of audience building, and the dynamics of sponsorship deals. Plus, they delve into the intriguing history of Nintendo and discuss which companies they admire and would avoid competing against.

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ANECDOTE

Acquired Podcast Discovery

Shaan Puri was introduced to the Acquired podcast by a colleague.
He binged the podcast for six days straight after the recommendation.

INSIGHT

Niche Expansion

Picking a niche gives your content a starting point and builds an audience.
Expanding beyond your initial niche can then broaden your reach and appeal.

ANECDOTE

Wait But Why Strategy

Shaan Puri recalls talking to the creators of Wait But Why.
They advised him to build a flagship franchise first to establish trust before expanding into other content.

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