My First Million

The Acquired Podcast Hosts: How They Started and Grew a Multimillion Dollar Podcast

179 snips
Apr 6, 2023
Ben Gilbert and David Rosenthal, co-hosts of Acquired FM, share their journey in scaling a multimillion-dollar podcast. They explore the balance of creativity and audience engagement, emphasizing effective guest selection and the importance of compelling narratives. The hosts reflect on their unique approach to podcast preparation, the challenges of audience building, and the dynamics of sponsorship deals. Plus, they delve into the intriguing history of Nintendo and discuss which companies they admire and would avoid competing against.
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INSIGHT

Acquired's Approach

  • Acquired's long-form, story-driven approach is unconventional for podcasting.
  • Their preparation involves in-depth research, likened to writing a college term paper.
INSIGHT

Contrarian Success

  • Successful companies often capitalize on opportunities others have dismissed.
  • This contrarian approach is exemplified by Nintendo entering the video game market after the 1983 crash.
ANECDOTE

Alibaba's Keys to Failure

  • Shaan Puri shares an anecdote about meeting Alibaba's David Wei in China.
  • Wei highlighted three keys to failure: money, plans, and technology.
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