The GaryVee Audio Experience Your Brand Will Be The Only Thing Left
Nov 27, 2019
Branding is essential for mortgage professionals, serving as a lasting asset. Storytelling can dramatically enhance business efforts. The importance of empathetic communication and leveraging social media like TikTok and LinkedIn is emphasized for engagement. Adapting to technological shifts is vital, especially with voice-activated tech. Cultivating a positive company culture and prioritizing authenticity fosters lasting relationships. The podcast also touches on effective communication with veterans in housing and the competitive strategies needed for small businesses.
AI Snips
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Transcript
Episode notes
Content Creation
- Post 5-30 pieces of content daily on various platforms like LinkedIn, Facebook, Twitter, and YouTube.
- Start a podcast and leverage readily available tools.
Attention Arbitrage
- The platforms for attention shift, so creators must adapt.
- Identify and leverage underpriced attention, whether organic or paid, for maximum impact.
Podcast Strategy
- Start a podcast focused on local business or community, even if your industry isn't inherently exciting.
- Invite other business owners to be guests, building awareness and generating leads.