The Data Stack Show 241: Marketing Meets Data: Measuring Impact and Driving Results with Pedram Navid of Dagster Labs
May 12, 2025
Pedram Navid, Head of Marketing at Dagster Labs, brings a unique blend of data engineering and marketing expertise. He discusses the synergy between these fields and how a data science background can enhance marketing strategies. Pedram dives into the complexities of measuring marketing effectiveness and the importance of collaboration across teams. He also explores the transformative impact of AI on data handling, emphasizing self-service solutions and real-time data challenges, while providing insights on cost vs. efficiency in marketing analytics.
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Marketing Role Revelation
- Pedram shares his experience shifting from data to marketing roles, appreciating the complexity and pressure marketers face.
- He highlights how marketing aims to support sales and drive revenue, a perspective that changed his view on marketing's challenges.
Leverage DevRel for Marketing
- Use highly technical DevRel team members to create marketing content for authenticity and accuracy.
- Keep marketing and DevRel teams closely linked for powerful content creation and distribution.
Collaborative Sales-Marketing Attribution
- Marketing and sales success depends on collaborative engagement over long periods, not just immediate sales calls.
- Attribution models should measure campaign effectiveness rather than assign credit for deals.