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241: Marketing Meets Data: Measuring Impact and Driving Results with Pedram Navid of Dagster Labs

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Navigating Data Relationships in Marketing and Sales

This chapter delves into the complex relationship between marketing, sales, and data analytics, focusing on the challenges of quantifying marketing impact across various organizational layers. It emphasizes the importance of a semantic layer for data clarity and discusses the role of AI in improving stakeholder engagement and empowering non-technical users to access valuable data insights.

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