241: Marketing Meets Data: Measuring Impact and Driving Results with Pedram Navid of Dagster Labs
The Data Stack Show
00:00
Marketing at the Data Crossroads
In this chapter, the conversation centers on the synergy between data engineering and marketing, emphasizing how a data science background enhances marketing strategies. The speakers discuss the significance of collaboration among marketing, sales, and product teams to align efforts with organizational goals. They also address the complexities of measuring marketing effectiveness and the role of AI in simplifying data processes.
Transcript
Play full episode
