Building independent media businesses

Reid DeRamus, an expert in streaming video businesses with experience at Hulu and HBO Max, dives into the challenges and strategies of building independent media ventures. He highlights the shift from large media institutions to individual creators, emphasizing the importance of consistency and authenticity. The conversation touches on monetization techniques, discussing the balance between sponsorship and subscription models. Reid also explores audience engagement, adaptability, and the need for strategic revenue generation amidst the evolving digital landscape.