Reid DeRamus

Reid DeRamus, a media and tech executive with experience at Hulu and HBO Max, shares insider insights on B2C subscription strategies. He discusses navigating price increases and their impact on customer retention and acquisition. Reid highlights the importance of effective communication around pricing changes and pitfalls of discounting. He introduces the concept of 'elevating the cohort floor' for retention and examines the delicate balance between subscription and ad revenue. Unique monetization lessons from platforms like OnlyFans are also explored.

Reid DeRamus, Growth PM at Substack, discusses raising app prices while balancing growth and retention. Tips include reaffirming value proposition, analyzing retention metrics, focusing on acquisition, adding tiers for options, and executing well to avoid churn.

Reid DeRamus, an expert in streaming video businesses with experience at Hulu and HBO Max, dives into the challenges and strategies of building independent media ventures. He highlights the shift from large media institutions to individual creators, emphasizing the importance of consistency and authenticity. The conversation touches on monetization techniques, discussing the balance between sponsorship and subscription models. Reid also explores audience engagement, adaptability, and the need for strategic revenue generation amidst the evolving digital landscape.