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7min chapter
Building independent media businesses
The Rebooting Show
Monetizing Media: Sponsorship vs. Subscription
This chapter explores the benefits of sponsorship-driven models in media, contrasting them with subscription approaches in niche markets. It emphasizes the importance of value exchange, audience engagement, and the balance between instinct and data in successful media monetization strategies.
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Discover
highlights
Listen to the best highlights from the podcasts you love and dive into the full episode