StreamTime Sports

West Ham’s playbook for Premier League storytelling

4 snips
Apr 26, 2023
Guest
Grant Russell
Grant Russell, West Ham's marketing lead, joins the StreamTime Podcast hosts to discuss Motherwell's victory over Manchester United, leveraging West Ham's history, the viability of OTT platforms, data's impact on content creation and marketing, and the influence of Ted Lasso and pop culture.
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Episode notes
1
Introduction
00:00 • 2min
2
Introducing Grant Russell, the Marketing Lead at West Ham
01:45 • 4min
3
Differentiating Motherwell Football Club and Focusing on Identity
06:12 • 33min
4
The Power of Data in Content Creation
39:20 • 7min
5
West Ham's Involvement in Ted Lasso
46:02 • 4min
6
Discussion with Guest and Appreciation for Accents
50:22 • 2min