The Power of Data in Content Creation

On this episode of the StreamTime Podcast co-hosts Nick Meacham and Chris Stone are joined by Grant Russell the Marketing Lead for West Ham United. Grant shares his thoughts on how clubs can produce engaging video content.   • Motherwell FC overcoming Man United - (3:29) • Leveraging West Ham’s history – (15:01) • Are OTT platforms a viable option for sports teams? - (25:53) • How does data impact content creation and marketing? (39:19) • The impact of Ted Lasso and pop culture (46:12)