Maximum Lawyer Top Strategies for Law Firms to Thrive in a Competitive Market
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Aug 28, 2025 Travis Hoechlin and Vaidas Cikotas from Rise Up Media dive into the transformative world of legal marketing. They discuss the pitfalls of relying solely on referrals and stress the necessity of a robust online presence. The duo emphasizes the importance of improving intake processes, highlighting how poor systems can thwart marketing efforts. They also explore the delicate balance between long-term SEO strategies and immediate lead generation, providing valuable insights for law firms striving to stay competitive in today’s market.
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Digital Presence Became Nonnegotiable
- After COVID many firms finally accepted the necessity of a digital footprint and online visibility.
- Publishing authoritative content remains central to ranking on search and LLMs alike.
Diversify Your Marketing Channels
- Diversify marketing channels: combine SEO, PPC, LSAs, and socials rather than relying on one source.
- Treat marketing like diversified investments to survive platform shifts like LLMs.
Referrals Hide Visibility Vulnerabilities
- Referrals alone create feast-or-famine unpredictability and no control over growth.
- Prospects Google referees first, so your website is often their real first impression.