Vaidas Cikotas

Travis Hoechlin and Vaidas Cikotas from Rise Up Media dive into the transformative world of legal marketing. They discuss the pitfalls of relying solely on referrals and stress the necessity of a robust online presence. The duo emphasizes the importance of improving intake processes, highlighting how poor systems can thwart marketing efforts. They also explore the delicate balance between long-term SEO strategies and immediate lead generation, providing valuable insights for law firms striving to stay competitive in today’s market.