Hospitality Daily Podcast

citizenM CEO on the Future of Hotel Tech, AI, and Guest Experience: Lennert de Jong

Jul 8, 2025
Lennert de Jong, CEO of citizenM, a cutting-edge hotel company, discusses the future of hospitality with innovation correspondent Matthias Hüttebräuker. He shares how integrated technology and AI can simplify hotel check-ins, transforming them into a seamless one-touch experience. Lennert emphasizes automating repetitive tasks to allow staff to focus on personal guest interactions. He also explores the shifting landscape of hotel discovery driven by AI, predicting a significant evolution in how travelers choose accommodations.
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ANECDOTE

CitizenM's Pioneering Self-Check-In

  • CitizenM created self-check-in in 2008 when others ridiculed it as a disgrace to hospitality.
  • Their approach forced automation, freeing staff to focus on human interaction and personalized guest experiences.
ADVICE

Automate to Free Hospitality Staff

  • Automate transactional processes like payment and room key issuance to simplify guest check-in.
  • Empower staff to focus on personalized hospitality instead of manual system work.
INSIGHT

Three AI Roles in Hospitality

  • AI impacts hospitality mainly through discovery, customer interaction, and operational automation.
  • Integrated systems enable AI to handle FAQs, booking queries, and repetitive tasks effectively.
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